Eastcan

Our mission for Eastcan Restaurant was to create a distinctive brand identity that captures an oriental Iraqi style. We brought this vision to life by using vibrant colors, especially shades of turquoise, blue, and orange, to evoke cultural richness. We designed pop art-style characters based on vintage and famous Iraqi celebrities, blending traditional elements with a modern twist. The menu was crafted to resemble an old Iraqi newspaper, adding a touch of nostalgia and authenticity. Additionally, we extended the brand's visual identity to the packaging and uniforms, ensuring a cohesive and immersive customer experience. This project showcases our ability to merge cultural heritage with contemporary design, resulting in a memorable and engaging brand identity.